Why a New Logo?
Oct 06
Posted: under Business.
Tags: ideas, logo
You may have noticed that we recently redesigned our logo. This was done for several reasons.
First, Clinton Displays CRT Division transitioned its ownership to Video Display Corporation. Although we retain the Clinton name, which has been synonymous with high quality monochrome CRTs for many years, it became necessary to disolve the identification with our former parent company.
Secondly, the concept of changing logos was a step toward encouraging our employees and management to look beyond our past successes toward our future potential. To achieve this we held a contest among our staff and their families and friends to submit ideas for the new design. We thank all those who submitted ideas and concepts even though no one submission became the final new logo. Rather, several of the submissions were combined into the finished design. Some of the original submissions are invisible in the new logo, but each had an influence in the outcome. So it is with our future. Not every idea that is suggested to us, whether by staff, management, family, friends, customers, or any other visionary, becomes a finished product. But those ideas, when pooled together, rearranged, looked at from different angles, can inspire new technologies, innovations, and products. They can open for us new niches, and make us the best at anything we set out to do.
Thirdly, we want our customers to look at us in a whole new way. Yes, we still make the best monochrome CRTs, and intend to do so for a long time. Allow us to help you make your products better.
